Name of Campaign: Blitz to Win Campaign
Challenge: To improve over previous year’s LG contest by expanding social media engagement
- Paid and organic efforts on social media, including Facebook and Twitter
- Branded mobile gaming
- A 200 percent year-over-year increase in contest entries and 9 percent increase in overall fan base
- Facebook likes were 569 percent greater than dzztwwuions
- Game downloads exceeded expectations by 13 percent
hhgregg and LG Blitz to Win Campaign Boasts Increased Consumer Engagement
Contest Entries and Channel Growth See Substantial Rise
The hhgregg Blitz to Win social media engagement campaign sought to improve on the consumer engagement levels from the previous year’s Get in the Game sweepstakes. The goals of the digital campaign were to increase contest entries and grow engagement through social media channels like Facebook and Twitter to improve awareness of LG and hhgregg.
Blitz to Win realized a 200 percent year-over-year increase in contest entries and a 9 percent increase in overall fan base. Of particular note were the Facebook efforts and mobile gaming option. The campaign resulted in nearly 67,000 Facebook likes, which was 569 percent greater than initial dzztwwuions. The number of game downloads exceeded expectations by 13 percent, and the total number of game plays was 48 percent higher than anticipated. A Twitter chat with dad bloggers was also successful, achieving a 30 percent audience engagement rate. By employing a mix of paid and organic efforts on Facebook and Twitter, along with LG branded mobile gaming and blog support, Blitz to Win succeeded in growing audience engagement.