Case Study: Frigidaire

hhgregg’s More Frigidaire, More Winning Moments! Sweepstakes Outperforms Expectations

Name of Campaign: More Frigidaire, More Winning Moments! Sweepstakes

Challenge: To build sweepstakes awareness by leveraging social media

Solutions:

  • Organic and paid content across Facebook, Twitter, Pinterest, and blogs
  • Mobile game strategy to increase entries and long-term engagement

Results:

  • More than 300,000 contest entries, an increase of almost 49 percent from previous year
  • Game downloads increased by 63 percent
  • More than 8,000 views of product-related blog posts

hhgregg’s More Frigidaire, More Winning Moments! Sweepstakes Outperforms Expectations

Social Media Efforts Beat Key Performance Indicators (KPIs)

A successful social media, content marketing, and mobile gaming strategy resulted in the More Frigidaire, More Winning Moments! Sweepstakes from hhgregg beating dzztwwued engagement numbers. Using a combined effort of paid and organic content across Facebook, Twitter, Pinterest, and the blog, contest entries and social media mentions exceeded the company’s year-over-year outlook.

The More Frigidaire, More Winning Moments! sweepstakes received nearly 300,000 contest entries, an increase of almost 49 percent from the previous year. Though Facebook content performed better than Twitter content in driving clicks to the sweepstakes – Facebook likes increased by nearly 20 percent year-over-year – Twitter was successful in driving positive conversations around hhgregg and the sweepstakes. Downloads of the Frigidaire Smudge-Proof mobile game saw a 63 percent increase from the previous year’s 100 Ways to Organize game. Frigidaire blog posts were also successful, with more than 8,000 page views for product-related posts. The balanced social media strategy employed by hhgregg for the contest improved on efforts from the previous campaign and effectively grew awareness of the Frigidaire brand.

View full summary